Our Story

Chris and Emma packing envelopes

Hi. This is us.

Hello Writer is a project of Firefly Creative Writing, a small-but-mighty writing studio in Toronto, dedicated to helping people discover their writing voices. After 14 years, we wanted a way to reach beyond our local community. We experimented with online classes, but the speed and distractions of the internet felt at odds with the tender heart of this work.
We love paper, treats and small, loving details, so once we got the idea for Hello Writer, it was love at first sight.

There are two of us at the heart of this program, Firefly founder Chris Kay Fraser, and Hello Writer Manager Emma Brandy. Chris writes the letters, plans the packs and oversees the process while Emma orders the materials, coordinates with the designer and printer, and makes sure that everything gets in the mail on time. There’s a lot of laughter, mistakes, late night texts, samosas, coffee runs, and joyful swooning when the most adorable new custom-made treats arrive in the mail.

We love supporting other small women-run businesses. We work closely with Torpedo Marketing, who prints our materials, Alli Johnston who makes all our packs look gorgeous, Acorn Holistic, who makes a lot of our treats, and Ambrosia Pastry, who produces our custom bean-to-bar chocolate bars.

You can see lots of the behind-the-scenes magic right here

In case it’s not clear — we’re proud of this. We believe in it. We’re glad you’re here. Welcome.